Bajaj Electricals Limited

Company Profile

Bajaj Electricals Limited is a globally renowned Indian Consumer Appliances and Lighting Solutions company. Headquartered in Mumbai with a turnover of INR 5,429 crores (FY 22-23), it is a part of the $100 bn multinational conglomerate Bajaj Group founded by Shri Jamnalal Bajaj. The Company was established in 1938 and has stood the test of time for over 85 years. Bajaj Electricals’ business portfolio spans Consumer Products (Appliances, Fans, Cookware) and Lighting Solutions (Consumer and Professional Lighting); its Power Transmission and Distribution business was recently demerged to form a separate listed entity – Bajel Projects Limited. The Company continues to enjoy consumer trust across various sectors it operates in and remains at the forefront of developing modern, technologically superior and aesthetic products and solutions.

Over the last few years, Bajaj Electricals has embarked on a significant transformation journey and achieved some early milestones – the turnaround of company’s performance and strengthening the leadership to drive agility and innovation in the industry, a key strategic milestone of the EPC business becoming net-debt-free – a first for the Company in over four decades; the planned scheme of arrangement for split of the entity into two independent publicly listed companies (upon a demerger of its power infrastructure business), adopting a consumer centric multi- brand or ‘house of brands’ approach for the consumer facing business, completing the acquisition of Nirlep Appliances, launching a new brand Nex and refreshing the identity of the flagship brand BAJAJ. Having achieved these milestones, Bajaj Electricals is preparing for aggressive growth across its businesses in a focused manner.

 

The efforts of chasing excellence across all the functions have led to the company bagging multiple industry recognitions, some of the noteworthy awards are:

  1. Good Design Award

This accolade serves as a global benchmark for exceptional design, highlighting the importance of aesthetics, usability, and sustainability.

  1. Golden Peacock Award for Transport Packaging

The international award honors our outstanding achievement in innovation, sustainability, and excellence within the packaging industry on a global scale, recognising front runners in design and environmental stewardship.

  1. Frost & Sullivan PERP – Quality Enterprise Leadership

An award that honours our dedication to exemplary project evaluation and recognition, showcasing our commitment to excellence in leadership and enterprise quality

  1. MQH Best Practices Award, 2023 by IMC Ramkrishna Bajaj National Quality Award Trust

Our organisation’s outstanding adherence to quality practices were well recognised, affirming our commitment to excellence and continuous improvement.

  1. Great Place to Work and Top 25 List of Company in Manufacturing

Winning the certification 4 years in a row validates our commitment to creating an exceptional workplace culture where employees thrive. It signifies our dedication to trust, respect, and collaboration, fostering a rewarding environment for all. Ranked among the Top 25 Manufacturing Companies, we exemplify excellence in production, innovation, and industry leadership.

  1. DMA Asia Echo Award

Won for the BAJAJ – “Built for Life” transformation campaign, recognising its ability to resonate with modern consumers and elevate the brand through innovation and relevance.

  1. #WeKonnect Insights Excellence Award

Winning this award acknowledges commitment to harnessing valuable insights, fostering connections, and driving meaningful engagement in today’s dynamic digital landscape.

meet our team

Talents Behind Our Success

Products / Services

  1. CONSUMER APPLIANCES

With the demerger of its power infrastructure business, Bajaj Electricals is adopting a focussed consumer-centric approach. Driven by consumer insights, brand rejuvenation and meaningful innovation, the Company has now established a stronger appliances portfolio that enhances the Indian customer’s lives.

Bajaj Electricals’ differentiating multi- brand strategy – a first in the industry – is rooted in Consumer Centricity, Product Innovation, and Brand Reinvention. This unique approach underscores their commitment to meeting diverse consumer needs. By curating a diverse portfolio of brands under one roof, Bajaj Electricals maintains its competitive edge and addresses varied consumer preferences effectively. This approach not only ensures relevance but also fosters a culture of continuous innovation, driving sustainable growth. As Bajaj Electricals continues its transformative journey, this strategic framework remains instrumental in solidifying its position as a leader in the consumer electronics industry.

Their consumer products business spans four brands: BAJAJ | Nex | Morphy Richards | Nirlep

They have an expansive network of 18 branch offices, 700+ distributors, and almost 2 lakh retail outlets across India, combined with over 660 consumer care centers, fortifying their dominant presence in the consumer products sector.

  1. LIGHTING SOLUTIONS

The Lighting Solutions business of Bajaj Electricals Limited is a shining example of innovation and dependability in the illumination industry. Through strategic restructuring, the Company has unified its efforts to deliver cutting-edge lighting solutions for both consumers and customers alike. The division embodies a steadfast commitment to quality, sustainability, and technological advancement. Underpinning the success is a dual focus on meeting consumer needs with stylish and energy-efficient lighting options, while also catering to the demands of professional sectors with bespoke lighting solutions for diverse applications.

  1. CONSUMER LIGHTING

BAJAJ’s Consumer Lighting business is dedicated to meeting the demands of residential and personal spaces, where the product portfolio effortlessly combines aesthetics with reliability. The consumers enjoy the luxury of choice, selecting from a diverse range of options to illuminate their homes with high-performance and durable lighting solutions. Whether it’s energy-efficient LED bulbs, elegant decorative fixtures, or cutting-edge smart lighting systems, BAJAJ empowers consumers to curate spaces that truly embody their unique preferences and lifestyles.

  1. PROFESSIONAL LIGHTING

Embark on a journey into the realm of professional lighting with Bajaj Electricals, where a diverse array of high-performance LED luminaires, innovative lighting controls, and specialized fixtures await. Crafted to meet the exacting demands of professional environments, Bajaj Electricals’ solutions ensure optimal illumination across commercial spaces, industrial facilities, and outdoor areas.

With a reputation built on trust and reliability, Bajaj Electricals is the preferred choice of clients from various sectors. Their products consistently deliver on the promise of quality, efficiency, and dependability, illuminating spaces with brilliance and precision. Explore the world of professional lighting excellence with Bajaj Electricals, where each light source illuminates a path of innovation and reliability.

Corporate Social Responsibility

Bajaj Electricals Foundation is the CSR arm of the Company, and it drives all the initiatives with the vision of “Driving sustainable change, for a better tomorrow.”

The purpose of Bajaj Electricals Foundation, guided by the tagline “Better Planet, Better Life,” is to lead the charge in advancing sustainability for a brighter tomorrow. With a commitment to bringing the future forward, the foundation prioritises initiatives that positively impact the planet and uplift communities. By integrating a robust sustainability agenda into all the endeavours, they strive to create lasting change that not only safeguards the environment but also enhances the quality of life for all. Together, let’s envision a world where every action contributes to a better planet and a better life for present and future generations.

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Corporate Office Address : Rustomjee Aspire, 6th Floor, Bhanu Shankar Yagnik Marg, Sion East, Mumbai- 400022

Registered Office Address : 45/47, Veer Nariman Road, Fort, Mumbai – 400023

+91-22-24064000 / 22043841

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