Bajaj Electricals Limited

Company Profile

An integral part of the Bajaj Group, Bajaj Electricals is amongst the most trusted and respected companies in India with a legacy spanning across eight decades.

Bajaj Electricals is one of the leading Consumer Products and EPC companies in India. With a business portfolio that spans across myriad verticals – right from Consumer Products (Appliances, Fans, Lighting) to EPC (Illumination, Power Transmission and Power Distribution), we also have a strong presence in premium home appliance and cookware segments, with brands like Morphy Richards and Nirlep.

We have an expansive network of 20 branch offices, 478 distributors and more than 200000 retail outlets fortifying our dominant presence in the consumer product segment. Our employee strength of over 3000 people and a dedicated consumer care team spread across more than 500 consumer care centres in India showcases the Company’s ethos of putting the customer first and thereby strengthening brand loyalty quotient.

Bajaj Electricals recorded a turnover of Rs 6,744 crores in FY’18-19. The Company has also set up offices in regions such as Africa, Middle East and China in order to extend its global footprints.

Over the years, Bajaj Electricals has been consistently evolving and creating world-class products by offering holistic solutions through constant technological innovations. The Company has been the recipient of various awards & accolades in recent times :

  • ASCM Corporate Award 2019 – Excellence in Advance Supply Chain
  • POOGI Award, TOCICO International Conference 2019
  • Leadership in Energy and Environmental Design (LEED) Platinum Certificate from The United States Green Building Council (USGBC) to Bajaj Electricals’ R&D Centre – ‘AB SQUARE’ Navi Mumbai, India
  • POOGI Award, TOCICO International Conference 2017
  • The SEAD Global Efficiency Medal for Outdoor Lighting 2017, Paris, France
meet our team

Talents Behind Our Success

Products / Services

Bajaj Electricals Limited offers a wide range of kitchen and home appliances which caters to the growing needs of today’s consumer requirements. These product upgrade consumer lifestyles and convenience with their style, aesthetics, designs and innovative solutions. The company aims to bring the best in technology with world class range of products with presence in categories such as Home Comfort (Irons, Water Heaters, Coolers, Room Heaters, etc.), Home Essentials (Fans and Lighting), Food preparation (Mixer Grinders, Juicer Mixer Grinders, Chopper, Food Processors, etc.), Breakfast & Snacks (Coffee Makers, Electric Kettles, Pop Up Toasters, Air Fryer) and Cooking Essentials (Electric Cookers, Gas Stoves, Induction Cookers, Microwave Oven, OTG, etc.).

The company’s EPC business unit undertakes infrastructural projects in the areas of Power Distribution and Transmission Line Towers. The Illumination segment within the EPC business unit offers end-to-end solutions for all the types of commercial lighting needs. Its four core solutions of Luminaires, Illumination-Products & Projects, IBMS and Solar are backed by a highly efficient commissioning and post-sales service team.

Bajaj Electricals extends its products and solutions globally with its footprints across regions of South Asia, Asia Pacific, Middle East and Africa.

Corporate Social Responsibility


At Bajaj Electricals Limited, our Corporate Social Responsibility programs are focused towards environmental sustainability, education, health, arts & culture and community development initiatives, through both direct implementation as well as via NGO partners, while ensuring participative, engaging employee volunteering within these focus areas.  This commitment is balanced on four pillars, namely,

  • Sustainability
  • Diversity & Inclusion
  • Employee Volunteering
  • Community Initiatives

Major CSR initiatives undertaken by Bajaj during the last 3 years are:

Environmental sustainability:

Bajaj Electricals stands committed to not only plant trees each year but educate and involve our diverse stakeholders to be a part of the journey to ensure environmental sustainability. We as a responsible and conscious organization regularly undertake tree plantation & creating a sense of responsibility towards resource protection and pollution free environment. Plantations are done in pan India locations in areas such as schools, colleges, central police canteens, roadside, wasteland and watershed /community farms for economically weaker farmers & conserving mangroves.

Over 2,00,000 – No. of trees planted in the last 3 years

In addition, under Clean India project, municipal solid waste management initiatives and beach cleanup drives were undertaken.  The waste management projects were implemented at the, ward level, Gram Panchayat level and with individual societies, institutions & support to the Swacch Bharat Kosh, allowing us to impact the lives of over 50,000 people by managing over 3.5 Tonnes of waste scientifically.  Similarly, we were able to reduce the quantum of waste collected at Dadar beach from 5 tonnes to 0.5 tonnes, via focused, continuous cleanliness drives.

These projects were implemented with the help of United Way of Mumbai, Shri Chaitanya Seva Charitable Trust, Stree Mukti Sangathana, Hariyali, GEV, NARAD, Raah Foundation and Bajaj Electricals Foundation.

Education and Community Development:

During the year, Bajaj Electricals concentrated its efforts at promoting education and bridging the gap of availability of resources for the students. For this purpose through the school development program called Shiksha Vikas we worked in government aided and non-aided schools towards improving the infrastructure, water and sanitation, provided access to improved technological connect by setting up computer labs and providing E-learning kits; nurturing and mentoring through various capacity building programs for the holistic development of the students, promoting scientific temperament. We also created solar powered education centers in remote areas. These projects were implemented by us in partnership with Seva Sahayog Foundation, Saraswati Seva Foundation, Vivekananda Kendra & Bajaj Electricals Foundation.

128 – No of schools benefitted in the last 3 years

Promotion of preventive health care:

We are working in the area of Tobacco control program under promoting preventive health care to promote “Yes to Life, No to Tobacco” focusing on our mission of eradicating tobacco consumption from society. Through several initiatives such as Anti-tobacco awareness and cessation programs, we are working on creating tobacco free schools in the rural areas of Yevatmal, Wardha, Pune with the support of NGO partners, while emphasizing on the importance of the tobacco free mission. This is done in partnership with various social organizations such as Salaam Mumbai Foundation.

3200 + – total no of schools covered in the last 3 years

Arts & Culture:

In the last three years, in the area of promotion of arts and culture we focused in encouraging art among high school children by conducting Balanand program across India with NGO partner Prafulla Dahanukar Art Foundation.  We undertook programs such as revival of the livelihood of the weavers, post the Kerala Floods, by rebuilding their cluster and bringing their looms back to life, which are their only source of livelihood and income with Chendamangalam Handloom Co-operative Society Ltd. We also joined hands with the NGO YUVA Foundation and various local artists to create art work in public and private walls of PrayagRaj and in railway stations. This project engaged with local communities and organized community arts events in half a dozen different pockets of PrayagRaj, involving hundreds of children and local artisans.

750 – No of schools benefitted in the last 3 years

Other Initiatives:

Besides these, we undertook employee volunteering programs across our four focus areas (Green India, Clean India, Shiksha Vikas and Tobacco Control), wherein over 10,000 volunteering days were clocked by our employees across India.  Thus, we have created a pool of proud, engaged and motivated employees across the organization, leading to a small but significant change in the lives of our stakeholders.

We also conducted major running events across 6 cities in India, such as the Tata Mumbai Marathon, Let’s Run Raipur Marathon, Tata Steel Kolkata Marathon and Airtel Delhi Marathon. An average of 500 employees participated each year in support of our charity partners working in the field of environment and promotion of arts & culture.

Bajaj Electricals employees contribute their one-day salary, with an equivalent amount contributed via our CSR funds, towards relief and rehabilitation post disasters such as the Kedarnath floods, Kashmir floods, Chennai floods, Bihar floods, Kerala floods.  They also contribute to other causes close to their heart, such as environment, education and others.


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Corporate Office Address : Rustomjee Aspire, 6th Floor, Bhanu Shankar Yagnik Marg, Sion East, Mumbai- 400022

Registered Office Address : 45/47, Veer Nariman Road, Fort, Mumbai – 400023

+91-22-24064000 / 22043841

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