Bajaj Electricals Limited

1. CONSUMER APPLIANCES

With the demerger of its power infrastructure business, Bajaj Electricals is adopting a focussed consumer-centric approach. Driven by consumer insights, brand rejuvenation and meaningful innovation, the Company has now established a stronger appliances portfolio that enhances the Indian customer’s lives.

Bajaj Electricals’ differentiating multi- brand strategy – a first in the industry – is rooted in Consumer Centricity, Product Innovation, and Brand Reinvention. This unique approach underscores their commitment to meeting diverse consumer needs. By curating a diverse portfolio of brands under one roof, Bajaj Electricals maintains its competitive edge and addresses varied consumer preferences effectively. This approach not only ensures relevance but also fosters a culture of continuous innovation, driving sustainable growth. As Bajaj Electricals continues its transformative journey, this strategic framework remains instrumental in solidifying its position as a leader in the consumer electronics industry.

Their consumer products business spans four brands: BAJAJ | Nex | Morphy Richards | Nirlep

They have an expansive network of 18 branch offices, 700+ distributors, and almost 2 lakh retail outlets across India, combined with over 660 consumer care centers, fortifying their dominant presence in the consumer products sector.

2. LIGHTING SOLUTIONS

The Lighting Solutions business of Bajaj Electricals Limited is a shining example of innovation and dependability in the illumination industry. Through strategic restructuring, the Company has unified its efforts to deliver cutting-edge lighting solutions for both consumers and customers alike. The division embodies a steadfast commitment to quality, sustainability, and technological advancement. Underpinning the success is a dual focus on meeting consumer needs with stylish and energy-efficient lighting options, while also catering to the demands of professional sectors with bespoke lighting solutions for diverse applications.

3. CONSUMER LIGHTING

BAJAJ’s Consumer Lighting business is dedicated to meeting the demands of residential and personal spaces, where the product portfolio effortlessly combines aesthetics with reliability. The consumers enjoy the luxury of choice, selecting from a diverse range of options to illuminate their homes with high-performance and durable lighting solutions. Whether it’s energy-efficient LED bulbs, elegant decorative fixtures, or cutting-edge smart lighting systems, BAJAJ empowers consumers to curate spaces that truly embody their unique preferences and lifestyles.

4. PROFESSIONAL LIGHTING

Embark on a journey into the realm of professional lighting with Bajaj Electricals, where a diverse array of high-performance LED luminaires, innovative lighting controls, and specialized fixtures await. Crafted to meet the exacting demands of professional environments, Bajaj Electricals’ solutions ensure optimal illumination across commercial spaces, industrial facilities, and outdoor areas.

With a reputation built on trust and reliability, Bajaj Electricals is the preferred choice of clients from various sectors. Their products consistently deliver on the promise of quality, efficiency, and dependability, illuminating spaces with brilliance and precision. Explore the world of professional lighting excellence with Bajaj Electricals, where each light source illuminates a path of innovation and reliability.

Bajaj Electricals Foundation is the CSR arm of the Company, and it drives all the initiatives with the vision of “Driving sustainable change, for a better tomorrow.”

The purpose of Bajaj Electricals Foundation, guided by the tagline “Better Planet, Better Life,” is to lead the charge in advancing sustainability for a brighter tomorrow. With a commitment to bringing the future forward, the foundation prioritises initiatives that positively impact the planet and uplift communities. By integrating a robust sustainability agenda into all the endeavours, they strive to create lasting change that not only safeguards the environment but also enhances the quality of life for all. Together, let’s envision a world where every action contributes to a better planet and a better life for present and future generations.