Mr. Bajaj was a driving force behind integrating some of the important initiatives in the company, such as implementation and rollout of Theory of Constrains (TOC) and Range Reach Expansion Program (RREP). This unique distribution model has led to maximum distribution & outreach for the organisation. Bajaj Electricals is currently servicing close to 2 lakh retail counters across 501 districts on a weekly basis. He was responsible for setting up the R & D centre ‘AB Square’ that focuses on cutting-edge technologies to create next-generation appliances. He also got the entire organization on board with IoT analytics – a move that he believes will drive product development and create better offerings. In the year 2014, he initiated ‘Project Evolve’ to enhance the customer experience in the B2B and B2C segment. In addition, he had played a vital role in company’s strong connects with the youth demographic of the nation by partnering with some of the top youth-centric events across India. He was also the Board of Director of Hind Lamps Ltd. and Starlite.
Anant Bajaj held a degree in Commerce from HR College that laid the foundation for his career in business. Subsequently, a Post Graduate diploma from S.P. Jain Institute of Management Studies equipped him to handle the responsibilities to develop his innate entrepreneurial abilities. He also pursued OPM (Owner President Management) Program at the prestigious Harvard Business School in 2013.
His multidimensional personality drew enrichment from interests as varied as music, sports, travelling and networking. Affable and outgoing, Mr. Anant Bajaj was as passionate about wildlife conservation as he was about Information Technology. His love of adventure sports had taken him to some of very brave ventures. He was very much a man of his times – dynamic and forward thinking; yet firmly rooted in time tested Indian traditions and values.