Pooja and Anant Bajaj

Late Anant Bajaj – Ex Managing Director, Bajaj Electricals Ltd.

Mr. Anant Bajaj, Managing Director of Bajaj Electricals Ltd., started his career in Bajaj Electricals as a Project coordinator in the year 1999 where he was responsible for setting up Rs. 450mn High Mast Manufacturing and Galvanizing Plant for the Company at Ranjangaon, near Pune. As an acknowledgement of his growing understanding of the intricacies of managerial duties, he was appointed as General Manager, Special Assignments, in 2005. Under his leadership, the exports arm, Bajaj International Pvt. Ltd. made successful forays into businesses as diverse as IT and Solar products. In February 2006, Mr. Bajaj was the appointed to the Board of Bajaj Electricals Ltd. as Executive Director and later as Joint Managing Director on April 01, 2012.


Mr. Bajaj was a driving force behind integrating some of the important initiatives in the company, such as implementation and rollout of Theory of Constrains (TOC) and Range Reach Expansion Program (RREP). This unique distribution model has led to maximum distribution & outreach for the organisation. Bajaj Electricals is currently servicing close to 2 lakh retail counters across 501 districts on a weekly basis. He was responsible for setting up the R & D centre ‘AB Square’ that focuses on cutting-edge technologies to create next-generation appliances. He also got the entire organization on board with IoT analytics – a move that he believes will drive product development and create better offerings. In the year 2014, he initiated ‘Project Evolve’ to enhance the customer experience in the B2B and B2C segment. In addition, he had played a vital role in company’s strong connects with the youth demographic of the nation by partnering with some of the top youth-centric events across India. He was also the Board of Director of Hind Lamps Ltd. and Starlite.

Anant Bajaj held a degree in Commerce from HR College that laid the foundation for his career in business. Subsequently, a Post Graduate diploma from S.P. Jain Institute of Management Studies equipped him to handle the responsibilities to develop his innate entrepreneurial abilities. He also pursued OPM (Owner President Management) Program at the prestigious Harvard Business School in 2013.

His multidimensional personality drew enrichment from interests as varied as music, sports, travelling and networking. Affable and outgoing, Mr. Anant Bajaj was as passionate about wildlife conservation as he was about Information Technology. His love of adventure sports had taken him to some of very brave ventures. He was very much a man of his times – dynamic and forward thinking; yet firmly rooted in time tested Indian traditions and values.

Pooja Anant Bajaj

Pooja Anant Bajaj, aged 37 years, is the spouse of Late Shri Anant Bajaj, Ex-Managing Director of Bajaj Electricals Ltd. She is a Commerce Graduate with specialisation in Foreign Trade and holds a Post Graduate Diploma in Human Resource Management from St. Francis College for Women (Hyderabad) affiliated to Osmania University.


Her Practical exposure includes Mini MBA in Management Essentials from the faculty of NYU Stern School of Business 2012. She has studied Financial Awareness and Literacy Programme from Millennium Mams in 2011. She has also participated in the Fourth Commonwealth-India Small Business Competitiveness Development Programme in the year 2006.

She is a 1999-00 batch Gold Medalist in Commerce with 97% (ISC Board) from Nasr School, Hyderabad (A.P.) and also the Head Girl of the school for Leadership Qualities. She has also received the Bachelor’s Excellence Proficiency Award in 2000-2001.

Over the last few years, Pooja has led multiple Corporate Social Responsibilities (CSR) initiatives at Bajaj Electricals in the domain of education with the focus to improve the quality of Learning and Experience through ‘Practical Learning’. She pioneered the CSR Edu Connect project wherein students were provided real life exposure through case study method making them future ready.

Recently on 1st November, 2018 She was appointed as a Director on the board of Bajaj Electricals.