On returning from UK, he started off at the shop floor level at Bajaj Auto where he did a three-year stint. He gained experience in the areas of Manufacturing & Supply Chain (1990-95), R+D and Engineering (1995-2000), and Marketing and Sales (2000-2005), and rose to be Managing Director of Bajaj Auto in April 2005, a position he continues to hold even today. He has been on the board of Bajaj Auto Ltd since March 5, 2002.
Rajiv has been instrumental in introducing Bajaj Auto to the motorcycle market, a segment he believed had great growth potential. This decision certainly changed the face of Bajaj Auto and greatly accelerated the Company’s growth. His current priority is the application of the scientific principles of Homoeopathy to the task of building a brand centred strategy at Bajaj Auto. His main objective in doing so is achieving the Company’s vision of being one of the world’s leading motorcycle manufacturers and constant innovator in the automotive industry.