26/11 – Recalling the Stories of Strength of our Unsung Heroes

Twelve years since the horrific 26/11 terror attack in Mumbai, which took t...
Over a century ago, a philanthropist instinctively took the unprecedented step of using business to serve society. He was the founder of the Bajaj Group, Mr. Jamnalal Bajaj. He strongly believed that, ‘common good was more important than individual gain’. His philosophy which has stood the test of time, was successfully taken forward by his sons Mr. Kamalnayan Bajaj and Mr. Ramkrishna Bajaj and is now spearheaded by Mr. Rahul Bajaj. This has taken the group to higher levels of success and respect.
The Group now stands tall in the Corporate World. The Group has a market capitalization of about Rs. 5,00,000 crores (about US$ 70 Billion) with 40 Group Companies and approximately 36,000 employees. It offers an extensive range of products and services including motorised two and three wheelers, home appliances, electric lamps, wind energy, special alloys and stainless steel, cranes, material handling equipment, travel, general and life insurance and investment, consumer finance and asset management.
For society however, Bajaj is more than a corporate identity. It is a catalyst for social empowerment. It is the reason behind the smile that lights up a million faces. Its goodwill resonates in the two simple words that live in the collective consciousness of Indians – Hamara Bajaj.
“The more I think, I realise there was no activity of national interest in which Jamnalalji was not involved.” – Gandhi
The founding members of the Bajaj Group brought their individual, unique strengths and aided the group’s consolidation in very different ways. They were, however, united by a common belief in Gandhiji’s ‘Simple living, High Thinking’ philosophy.
The family renounced the ostentatious lifestyle customary to their social standing, and dedicated themselves to working on causes they held dear – the freedom movement, Gandhiji’s Constructive Program that aimed at creating a self-reliant nation, empowerment of the disenfranchised and much more.
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