Mr Bajaj started his career with Bajaj Sevashram after graduation; he learnt the nitty-gritty of business by working his way up, gaining invaluable insights into the real market and joined Bajaj Electricals Ltd. as Chief Executive in 1980.
Thereafter in 1984, he took over as Managing Director of Bajaj Electricals Limited (1984) and became the Chairman & Managing Director in 1990. He built on the company’s inherent strengths and radically turned around its fortunes. Under his watchful eyes, the company restructured its overall operations, consolidating its formidable retail network to provide the country’s burgeoning middle class with better quality.
Over the years, Bajaj Electricals came to be associated with world-class products that offer great value for money. Mr Bajaj’s growth-oriented vision and policies were always rooted in sound, traditional pragmatism. Shunning complacency, Bajaj Electricals focused on continuous up-gradation of technology and strategic tie-ups that enabled it to remain a resilient player in an intensely competitive market environment. It battled threats from the unorganized sector and recorded a steady rise in assets, sales and profits, inspiring trust among investors. Following a phase of consolidation measures, Bajaj Electricals began to focus on rapid growth. Anticipating future trends, Mr Bajaj initiated the company’s entry into the High Mast and then Transmission Line Tower business, a remarkably successful move. And so, have been the tie-up with international companies like Morphy Richards of UK for Appliances, Midea for Fans, Securiton of Switzerland for Fire Alarms & Security Systems and Delta Controls of Canada for Building Management Systems & HVAC.