Bajaj Finserv unveils ‘BEYOND’, a new brand identity for its flagship employability initiative
Being one of the largest financial conglomerates in India, Bajaj Finserv Ltd, unveiled a new brand identity, ‘BEYOND’, for its flagship employability initiative, aimed at making graduates employable for a wide range of industries through customized training programmes and helping them reach beyond what they think is possible.
Under the following initiatives, Bajaj Finserv Ltd will be introducing new certificate programmes and building a placement division that will help the alumni find relevant career opportunities. Bajaj Finserv’s Certificate Programme in Banking, Finance and Insurance (CPBFI) will now be one of the programmes under the ‘BEYOND’ initiative.
Commenting on the new brand identity, Mr. Sanjiv Bajaj, Chairman & Managing Director, Bajaj Finserv Ltd., said, “The BFSI industry faces acute shortage of local talent and high attrition, especially outside the Tier 1 towns. Our employability initiative, now called BEYOND, aimed at upskilling fresh graduates while addressing the employability gap in the country, is now creating a trained and versatile pool of resources for the BFSI industry. We are setting up a placement division to provide employment opportunities for our alumni. Through customised training programmes that address all aspects of employability namely attitude, skills and knowledge, BEYOND will prepare the first-generation graduates from smaller towns and cities to realise their full potential and build a successful career in the financial services industry.”
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