Children’s Day: Bajaj Allianz Life Insurance defines ‘success’ in latest campaign
Bajaj Allianz Life Insurance Company, one of the leading private life insurance players in India has released a new campaign. The brand has conducted a social experiment to address the typical mind-set of parents and their perceptions about ‘success’ for their children.
Mr. Chandramohan Mehra, Chief Marketing Officer at Bajaj Allianz Life Insurance, said, “We are witnessing the emergence of new-age career options, some of which the parents may not be even aware of, and understandably, have a cautious attitude towards. As a life goal enabling brand, the campaign idea was to nudge acceptance and support from parents towards their children’s unconventional career choices.”
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