Bajaj Electricals to increase its play in the premium segment
Bajaj Electricals is planning to increase its play in the premium range in appliances and other segments and expects the revenue contribution from upscale products to rise as it has lined up several new launches.
The company has recently launched a new brand under name “Nex” to target upscale urban consumers with its premium range of appliances. The company is focusing on Brand upliftment and Product premiumisation in newly launched products.
Last month, Bajaj Electricals reported around 13 per cent growth in its consolidated revenue from operations to Rs. 5,339.69 crore for financial year ended on March 31, 2023.
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