Tiger Zinda Hai’ Bajaj targets 70% market share with new CNG bike, has this message for Hero
On Friday, Bajaj Auto achieved a historic milestone with the launch of the world’s first CNG motorcycle,
the ‘Freedom 125’. Rajiv Bajaj, Managing Director of Bajaj Auto, underscored the bike’s reliability and boldly challenged its rival, Hero MotoCorp, with a spirited “Tiger Zinda Hai” message. He described the launch as a pivotal moment, aiming to reclaim market leadership from Hero Honda, recalling their historical rivalry since 1997 when Hero Honda surpassed Bajaj Auto. Bajaj emphasized the robustness of CNG technology, revealing several patents dedicated to CNG motorcycles and warning competitors against entering this domain due to substantial investments. Hero MotoCorp, formerly Hero Honda, began as a joint venture between Hero Cycles of India and Honda of Japan, rebranding in 2011 following Honda’s exit. Please read the full article.
