Bajaj Allianz Life Insurance Co. Ltd., one of India’s leading private life insurers, is a joint venture between Bajaj Finserv Limited, one of the most diversified non-banking financial institutions in India, and Allianz SE, one of the world’s leading global insurer and asset manager. We began operations in August 2001 from our Pune, Maharashtra (India) headquarters.
With a focus on getting Life Goals DONE. Bajaj Allianz Life is committed to offering value-packed and innovative products, which are simple to understand and purchase. They are designed to meet the long-term life goals of customers, ranging from protection, wealth creation to retirement solutions and more. These are backed by a suite of tech-enabled services and service touchpoints to ensure we are always available for our customers to manage their Life Goals with us.
To ensure enhanced customer engagement, Bajaj Allianz Life has built an extensive distribution network across the country. With 511 branches, over 1,25,374 agents (as on 30 April 2023), along with several partnerships with key banks, including AXIS, Bandhan, and IDFC First amongst others, and a large network of Corporate Agents, we are present where our customers are. The Company’s digital eco-system is also built and strengthened over time to ensure customers have access easy access to its insurance solutions.
With innovation and customer-centricity as Bajaj Allianz Life’s guiding values, the Company has transformed to being one of the fastest-growing life insurers in India. Today, Bajaj Allianz Life is the life goals enabler to over 2.82 crore# individuals and has over Rs. 92,123 crore Assets Under Management (as on 30 April 2023), with an AAA$ Rating that signifies the highest degree of safety regarding timely servicing of financial obligations and Claims Settlement Ratio at 99.04%~.
Over the last five years, Bajaj Allianz Life has disrupted the life insurance industry in several ways, to ensure that our customers enjoy several benefits their life insurance policy(ies) provides. From introducing first-of-their-kind product features to innovative services for customers, ICs, and partners alike (e.g., SmartAssist, a comprehensive set of services on WhatsApp Business account, QR-code enabled branch services, etc.), several milestones mark the Company’s transformation journey this far.
As a brand, Bajaj Allianz Life has also strengthened the trust quotient it enjoys amongst its stakeholders and customers. Endearing campaigns built on deep customer insights and the right marketing analytics have helped in building a strong brand recall. Bajaj Allianz Life has been recognized thrice for the mega Plankathon event where it broke records for the most number of people performing the abdominal plank, simultaneously. All these achievements have been possible due to the passion of over 20K team members working towards enabling the life goals of our customers.